As a kid, I was hooked by Contact, the scene where Dr. Ellie Arroway sits alone with her headphones, sifting the noise for one weak signal that could rewrite everything we know. I didn't know it yet, but that's the job I ended up chasing: listening past the noise in a system until the signal that actually matters comes through.
That's what I do as a strategic designer, turn human insight into systems that work better for the people inside them and the business that depends on them. My background moves across visual communication, design research, and futures thinking, and I keep landing in the same place: where service experiences meet the operating models, processes, and decisions running underneath them.
In practice, that means ethnographic research and immersive fieldwork to find the root cause instead of the symptom, journey maps and service blueprints to make the system visible, and workshops where I pull divergent thinking out of cross-functional teams and converge it into a shared framework people can actually act on.
The throughline is balance, empathy with evidence, strategy with execution. Whether the challenge is a customer journey, an employee experience, or an internal process, I'm looking for the same two things: friction to remove and value to build, for the people in the system and the organization around them.
If you're building something thoughtful, ambitious, and human, let's talk.
kuniyoshikeisuke@gmail.com
Certifications:
Service Design Network—Service Design Practitioner Curriculum
Institute for the Future—Futures Thinking Certificate
BCGX—Strategic & Experience Design Certificate
IBM—Enterprise Design Thinking Practitioner
Stanford University—Design Thinking Action Lab
Degrees:
Art Center College of Design — MFA Media Design Practices
Art Center College of Design — BFA Graphic Design : Minor Industrial Design
San Diego State University — BA Japanese : Minor Asian Studies
Let’s connect if you’re building something thoughtful, ambitious, and human!
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