ALLCITY

A platform for urbanites to claim landmarks and enjoy the fitness experience.

Goal

Discover and interpret the future of telepresence and remote sensing technologies.

Challenge

Envision future user experiences and new business opportunities that will emerge around the future of mobile social gaming to help define how people will use video to communicate in 2020.

Background

Chatgame a B2B technology business located in Beijing, China was in the process of expanding their business strategy to a B2C platform in North America.

My role

Strategic Designer

Team

Design Director, Research Lead, UI/UX Designer, Film Crew, Post Production

Project Outcomes

Use-case scenario video

Mobile app

Concept Video

Features

Use-Case Scenario

Brand Development

Social Media

Methodology

Framing

Research & Competitor Analysis

Audience

Themes

Workshop

Interview Participants

Expert Interview

Synthesis

Goals

Game Mode Themes

Persona

Journey Map

Ideation

Proposal Development

Dot Voting: Chosen Direction

Storyboard: Vision Video Development

Film casting

Film production

Mockup

Flowchart

Wireflow

InVision Mockup: Version 1–Lo-Fidelity

Lo-fidelity Wireframe

InVision Mockup: Version 2–Mid-Fidelity

Reflection

UX Deliverables

Continued to improve creating UX specs and prototypes with best practices, thinking through different user flows and edge cases.

Design Handoff

I learned that pitching and navigating this proposal to the broader consumer software team to gain resources and engineers to code and test this feature takes multiple rounds of conversations and making sure that the human is not lost in translation.

Co-existing to Form Interpersonal Relationships

Leading from behind to co-exist translates to being your authentic self. Delegating work involves understanding people’s strengths and ability to customize tasks based on their interests to meet team mission.