Cruizin’ 2 Surge
Designing a campaign that empowers gig workers to co-create and co-produce their own rideshare services and systems.
project
California Gig Workers Union Southern California
Scope
September 2020–May 2021
Role
Digital Designer, Design Researcher
Deliverables
Campaign, Mockups, Website, Apparel Design, 3D Design, Character Design
Overview
Gig Workers Union Southern California’s Cruizin’ 2 Surge campaign is a rallying call to gig workers in Southern California, inspiring them to transcend their limits and set audacious goals for their current wages. It’s a celebration of the relentless pursuit of excellence, urging drivers to push beyond their comfort zones and dream beyond their current achievements. Through powerful storytelling and captivating visuals, the campaign showcases the transformative power of gig work, illustrating how it can fuel personal growth and create lasting memories. Whether it's conquering a new route, setting a personal best for profit, or exploring uncharted city territories, Collective Power inspires gig workers to believe in their potential and strive for unity.
Reflection
What new questions did this project unearth for you?
What would it mean for designers to support a community-based pedagogy of AI/ML design? Could it encourage acts of collective power?
What you might explore further in the future?
Continued development of white paper.
Development of a field guide for Ride-hailing drivers to enable.
Viability as a startup digital app for Ride-hailing drivers.
Submission into conferences and talks.