Keisuke Kuniyoshi
A hacker-tinkerer and systems-minded designer crafting human-centered experiences that challenge the default
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Seed to Hub Program | Service Design

Overview:

Seed to Hub

Project type

Service Design Network

Scope

2024

role

Service Designer / Visual Designer / Prototyper

my contribution

System map, primary and secondary research, creative facilitation, storyboards, journey maps, mockups, prototype, user testing, and presentation

A service design approach to the future of sustainable tourism at conferences

overview

The Service Design Global Conference (SDGC) is an annual event that serves as a platform for participants to gain insights, exchange ideas, and collaborate on advancing the practice and impact of service design globally on the future of sustainable tourism.

Challenge

Explore different ways to educate and supply a service in sustainable tourism to customers and stakeholders when planning for local conferences.

Solution

Seed to Hub is an Internship program concept created for SDN Conference volunteers who aim to transition into Service Design.

The program focused on creating sustainable value for volunteers through mentorship, self-paced online learning, and sustainability. To make the program a reality, this required the following engagements: Swag x Cafe’ pop-up experience at SDN conferences, Self-paced online learning platform, and Practice based applied learning are vital in learning new skills and expertise for the discovery, connection, and preservation of service design culture, heritage, and the environment for future generations.

How might service design address stakeholder needs in sustainable tourism when hosting a SDN global conference?

Reflection

Iteration is a significant process for innovative service design. 

  • Incorporate a prototyping phase, conducting controlled trials to test various versions of tools and processes with both employees and customers.

  • Well-structured and facilitated workshops are highly effective in encouraging open discussions on otherwise neglected topics. For busy professionals, these workshops may offer the sole opportunity to engage in co-creation projects.

  • Visualising the intangible aspects of a service is the initial step towards instigating change. It also provides an excellent opportunity for individuals working in complex systems to pause and reflect on their actions, their reasons, and their stakeholders.