Tremco Illbruck

client

Tremco Illbruck | Kleiner und Bold

scope

February 2014–August 2015

Role

Brand / Visual Designer

Deliverables

Corporate identity, concepts, and mockups

Overview

The company tremco illbruck offers products and services in the field of sealing and coating for the construction industry and the processing industry. The corporate rebrand translates the positioning around the theme of "collaborating for efficiency". The new corporate design is based on the logo, the so-called "Connex", which symbolizes the company's close collaboration culture.

Corporate Identity:

Reflection

• Collaborating with stakeholders to navigate ambiguity is the pathway to managing the many moving parts and unknowns on a large corporate identity rebranding. I quickly learned how to pivot with a new lens based on changing alignments and built a supportive network to learn and grow by connecting and meeting with teams that I do not work with directly.