Keisuke Kuniyoshi
Multidisciplinary experience designer who connects brand, space, and systems to shape real-world engagement
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Motorola | Experience Design

Design Sprint: Motorola ATAP

Role: Design Researcher

 

Make with Moto

Investigated consumers’ creativity and customization with extreme mobile pop-ups on wheels

Client

Motorola ATAP

Scope

2016

Role

Experience Designer

My Contributions

Experience concept development, visual mockups and imagery, workshop facilitation, stakeholder coordination, presentation deck

Problem

Motorola ATAP believed that people are more than passive consumers of technology, yet lacked a scalable, real-world method to explore how individuals and communities might engage with modular, hackable tools outside of traditional product and retail environments.

Opportunity

The MAKEwithMOTO initiative created an opportunity to use experiential design as a way to test ideas in the wild. By transforming a mobile vehicle into a pop-up maker space equipped with fabrication tools and hackable phone components, the team could observe creative behaviors, collaboration, and customization across diverse contexts and communities.

Outcome

The MAKEwithMOTO maker truck traveled more than 12,000 miles during a six-month, coast-to-coast tour, engaging participants at maker festivals and pop-up events nationwide. The project functioned as a large-scale experiential prototype, allowing ATAP to explore how open access to tools and technology can unlock creativity and invention. The learnings from these engagements informed internal conversations around future product, platform, and experience possibilities. Demonstrating the value of experiential design as a method for early-stage exploration and insight generation.

Mobile Pop-up Research

Fieldwork:

IDEO Design Studio – Palo Alto

Journey Map Development

Research and Strategy process

Design inspiration

Design inspiration

Make with Moto — Experience Framework

Concept

Create a mobile maker experience that transforms people from passive technology consumers into active creators—using hands-on making, open tools, and playful experimentation to invite participation and spark curiosity.

Transformation

From observing technology → making with technology
From brand consumption → personal expression and invention
From spectator → participant

The tour reframed the brand as an enabler of creativity by meeting people where they were and giving them immediate, tangible ways to create.

Experience Values

  • Honest
    Tools and processes were presented transparently, emphasizing real making over polished demos or scripted marketing.

  • Purposeful
    Every interaction was designed to invite action—touching, building, modifying, and experimenting—rather than passive observation.

  • Humorous
    Playful moments and unexpected details lowered intimidation barriers and made advanced tools feel approachable and human.

  • Warm
    The experience fostered openness and inclusion, encouraging collaboration, conversation, and shared discovery.

  • Optimistic
    The tour communicated a belief in human creativity and the positive potential of technology when placed directly in people’s hands.

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MakewithMoto Tour

Reflection

  • Finding common ground was essential to effective collaboration within a multidisciplinary team. By developing a shared understanding of each team member’s logic and expertise in relation to the project goals, we were able to align around a single mission and focus our efforts on delivering a cohesive solution.

  • Building strong interpersonal relationships was equally critical to leading the team from start to finish. Effective delegation required not only recognizing individual strengths, but also tailoring responsibilities to team members’ interests, enabling deeper engagement and stronger outcomes.