AllCity

Investigating how video compression and AR could shape the future of mobile gaming

Client
ChatGame

Project Type
Sponsored Graduate Project

scope
September–December 2021

Role
Strategic Designer

deliverables
Video demo reel, features, wireframing, prototypes, Presentation

overview

This project is developed with Chatgame, a Chinese videochat company specializing in video compression technology. The objective was to help them combine videochat and gaming in an application that would develop opportunities for U.S. market.

Framing & strategic innovation

Research & Themes

Qualitative Research:

Synthesis & Game Mode Themes

problems & goals

Persona 1 & Audience

journey map

co-creation

competitive landscape

brainstorming

experience story mapping

dot voting

film reel storyboards

casting

filming

mockups

battle & bomb feat mockups

video chat & teams feat mockups

avatar & home feat mockups

hero shot & bomb feat mockups

Mockup v2

Reflection

• Prioritize the user is essential to keeping the user’s needs in focus and following the determined design and preferences. At certain moments, it is important to reflect, re-evaluate, and conduct further research to understand user pain points.

• Creating a flexible schedule and establishing project milestones were important to accomplish the project within the given timespan. It is important to note that my approach of a growth mindset enabled me to adapt and shift to changing plans and this characteristic was vital in creating a cohesive product.

• Learning how to make design decisions collaboratively was the biggest challenge in balancing stakeholder needs throughout this project. To problem-solve for the user's pain points, it was vital to be open-minded, while integrating the stakeholders input.