Client
Tremco illbruck — Corporate Brochure (via Kleiner und Bold)
Scope
2016–2017
Role
Graphic Designer
Deliverables
Corporate brochure (brand-aligned layout system, visual assets, production-ready files)
Problem
Following the development of an updated brand strategy, Tremco illbruck lacked a clear and effective way to translate the new positioning into customer-facing materials. Existing collateral did not adequately support marketing and sales teams in communicating a cohesive brand narrative across a complex, technically driven product portfolio.
Opportunity
The corporate brochure presented an opportunity to operationalize the new brand strategy through a single, high-impact touchpoint. By redesigning the brochure as a structured, system-driven artifact, the project aimed to balance technical depth with brand clarity—serving the needs of diverse audiences while establishing a consistent visual and narrative foundation for future communications.
Outcome
Delivered a redesigned corporate brochure that translated the updated brand strategy into a clear visual system, strong information hierarchy, and consistent brand language. Developed in collaboration with a multidisciplinary team at Kleiner und Bold in Berlin, the final brochure provided marketing and sales teams with a practical, scalable tool for customer engagement—reinforcing a modern, cohesive brand presence across key touchpoints for Tremco illbruck.
Brochure development
Product Brochure System:
Product Catalog Application:
