PIVOT

AR Yoga & Strength Training Startup

Client
Pivot (Freelance)

Scope
2022–2023

Role
Freelance Multimedia Designer

Sector
Health & Wellness Technology (HealthTech / Digital Health)

Deliverables
Brand application, product visualization, experiential mockups

Problem

Early-stage AR wellness startup with a strong concept but no clear visualization of the product experience. Stakeholders struggled to understand how the technology translated into a real user journey.

Opportunity

Bridge brand and product by turning a conceptual AR platform into a believable, experience-driven system.

Outcome

Designed app mockups showing personalized programs and guided sessions:

• Visualized AR-based 3D trainer interactions in real-world environments

• Applied brand system across digital & physical touchpoints

• Created visual assets used to communicate product vision to stakeholders

Impact: Helped shift Pivot from abstract tech idea to clear, investable product experience.

Reflection

• This project reinforced that in early-stage startups, designers don’t just make things look good they reduce uncertainty.

  By visualizing an experience that didn’t yet exist, I helped bridge the gap between vision and belief. Pivot showed me how:

  • Brand design evolves into product and systems thinking

  • Speculative mockups can function as strategic tools

  • Designing for movement-based, embodied experiences requires thinking beyond screens

  It also sparked ongoing questions I’m interested in exploring:

  • How can AR fitness experiences support motivation without overwhelming users?

  • What does “embodied UX” mean when the interface is your own body in space?

  • How can visual design build trust in technologies that guide physical movement?